BGT used Principal Axis Technology to design its new Paradox putters to optimize the putter through the stroke dynamically. Now this is engineering and physics well beyond my basic understanding, but it is all used to make putters that perform better for all golfers. Instead of just focusing on the center of gravity and where the shaft enters the head, BGT looked at weight distribution and face balancing as well.
Paradox putters move the weight in the heel low while the weight in the toe is pushed higher up in the head. BGT calls this design Swing Balancing, and you can see it in the unique face shape that has a shorter heel and rises up at the toe. All of this is done to improve performance throughout the stroke, and in BGT�s testing, the company saw more made putts, missed putts that ended up 10 percent closer to the hole, and a ball that got into a true roll 20 percent faster. The weighting can also help golfers make center contact more frequently, ensuring better distance control.
