I heard a great new term the other day - Distance Accuracy. It's not a particularly new concept. During my time as a golf professional I have used a similar term - Distance Control. I think Dista … read more

Dallas Golf's Pro Shop has already hit high gear and it's only January! There is great new equipment showing up each and every day (Callaway Rogue... TaylorMade M3/M4...) as well as a full schedule of … read more

If you live in California, Florida, or Arizona - and have been in a golf shop recently - you may have seen a green colored box of golf balls with the famous Titleist script emblazoned on it. Stop by&n … read more

Intellectual curiosity. I wish I knew where mine came from. Perhaps I was born with it, perhaps it was instilled in me from a young age by parents who frequently responded to my questions not on … read more

Another great fitting session we thought worth sharing. We'll call this customer TC. TC is a young guy - roughly 30 years old. He's plays to about a 5 handicap. TC plays recreationally, but cares … read more

Another day and another successful fitting. Heard great response to the first "case study" we shared, so here's another for your reading pleasure. Hopefully it sheds more light on the many ben … read more