Is A.I. The Answer? Callaway Golf Thinks So.

Every golf company is looking for more speed off the tee-box. Callaway is no different. However, the Callaway Epic Flash went in a uniquely different route to try to increase ball speeds. Callaway Golf seeked out the help of Artifical Intelligence. Yes, the A.I. that every one is afraid of that will take over the world one day. This is the 1st known instance of using A.I. in the golf club industry. Combined with Machine Learning, Callaway Golf was able to create over 15,000 virtual prototypes. Machine Learning is a field of computer science that uses statistical techniques to give computer systems the ability to "learn " with data without being explicity programmed. By comparison, without AI, a traditional driver design process may only have 8 to 10 prototypes. Callaway says that the A.I. allowed them to do what would have taken a normal iterating computer decades to produce with regular computing power. In the end, the result is what Callaway calls the Flash Face.

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What is Flash Face?

Flash Face is forged from a special titanium that's then heat-treated for two hours to create a face which has a low-modulus measurement. This allows the face to offer enough flexibility for delivering ball speeds while retaining strength to handle the impact of a driver swing.The shape of the face has a unique, internal mapping which consists of dozens of subtle ripples flowing from heel to toe. Though the size, height and configuration of the ripples appears random, they in fact work together cohesively to elevate COR in the face’s centre region.This goes against the norm which has the thickest part of the driver face as the sweet spot and progressively thins out from there. The result? An average ball speed gain of 3 mph for their Tour players. 

Callaway Epic Flash Driver

Key Features

Along with the Flash Face Technology, you can find the Jailbreak Technology from past Rogue editions as well as an adjustable track. Available in 9 degree,10.5 degree, or 12 degree lofts. The Epic Flash has three stock shaft options: Project X EvenFlow, Project X Hzrdus Smoke and Mitsubishi Tensei AV. 

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Callaway Epic Flash Sub Zero Driver

Key Features

• Flash Face Technology
• Jailbreak Technology
• High MOI- Low Spin Head Design
• 12 Gram Adjustable Premier Weighting
• $529.99

Like previous editions of the Epic series, the Sub Zero is the low spin version. The driver is only available in 9 degree and 10.5 degree lofts.The Hzrdus Smoke and Mitsubishi Tensei AV are the two available stock shaft options for the Epic FlashSub Zero.

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Callaway Epic Flash Fairway Wood

Key Features

• Flash Face Technology
• Forged Carpenter Steel Face Cup 
• Jailbreak Technology
• OptiFit Hosel 
• $299.99

Just like the Epic Flash driver, the fairway woods also feature the Callaway's new Flash Face Technology.Callaway uses 455 Carpenter steel equipped with Face Cup technoloy in the woods. The Epic Flash fairway woods also feature a new, lighter OptiFit Hosel. The weight savings in the hosel makes it possible for both Jailbreak and adjustability in the same fairway wood for the first time. Available in 3, 3+,5,7, and heavenwood.

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Callaway Epic Flash Sub Zero Fairway Wood

Key Features

• Flash Face Technology
• Forged Carpenter Steel Face Cup
• Jailbreak Technology
• OptiFit Hosel
• Adjustable Sole Weighting
• $299.99

The main difference between the Sub Zero fairway wood and the Epic Flash is the adjustable sole weighting. This fairway wood is meant for faster swing speeds and people looking to reduce spin. Available in 3, 3+, and 5 wood.

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